James Dean is the legendary hero with a legendary story; live fast and die young. For over half a century, he has captured the world with his casual style, unflinching look and rebel attitude. James Dean has defined the essence of cool and without-a-cause for generations. His star continues to shine brighter and brighter.
Never has there ever been, never will there ever be. The one, the only, James Dean.
James Dean's popularity and legend status has proven to be a successful marketing tool for many products and businesses across nation and overseas. This section will provide potential licensees with all the necessary information. It will also display past examples of marketing strategies and promotional programs. Any inquires regarding the topics in this section can be made by filling out the Business Inquiry Form.
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Companies like Lee and Barneys New York have used James Dean to promote their product.
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