Allure Eyewear - James Dean Press Release

12 February 2015

James Dean

New York, NY (October 22, 2014) – Allure Eyewear is thrilled to announce the launch of the holiday 2014 capsule collection for James DeanTM Eyewear, debuting October, 2014. Inspired by the legendary actor known for his unforgettable portrayal in ‘Rebel Without a Cause,’ James Dean Eyewear looks back to the widely admired man whose poignant on-screen persona and famously thrill-seeking private life continues to captivate the modern world.

Comprised of quintessential retro-inspired silhouettes, the eyewear collection offers a curated selection of sun and optical frames, each an undeniable staple for both men and women.

“James Dean Eyewear has been an incredibly captivating project due to the fact that his legacy continues to be so pertinent today,” says Steve Clarke, President of Allure Eyewear. “Our goal when creating this collection was to design styles that were classic yet intriguing, ultimately developing eyewear that Dean himself might wear today.”

Known as a cultural icon, James Dean made being nearsighted look chic, hence the optical collection inspired by his infamous images. Each optical and sunglass frame infuses a classic and sophisticated look with a unique twist. Recognizing Dean’s passion for professional car racing, each sun style is detailed with a subtle checkerboard pattern on the tips of the inner temple. The line features five sun styles and seven optical styles in shapes such as a classic pilot shape to a vintage-inspired round frame. The sun styles retail for $50.00, while the optical frames retail for $120.00 on

About Allure Eyewear: Allure Eyewear is a leading designer and manufacturer of high quality, technologically advanced, ophthalmic frames and sunglasses for a variety of diverse brands. Utilizing their comprehensive expertise and team of specialized professionals, Allure creates products that are innovative, on-trend and compelling to consumers across many demographics. Allure Eyewear is committed to growing and sustaining a socially responsible company while delivering eyewear with style, diversity and craftsmanship of the highest standard.

About James Dean Inc. and CMG Worldwide James Dean Eyewear is officially approved by James Dean Inc. represented by CMG Worldwide. James Dean Inc. is a global brand that continues the legacy of James Dean. CMG Worldwide is recognized as the predominant firm in the protection and marketing of the greatest entertainment, sports, music and historical personalities of the 20th century and today. Included among these are the estates of Bettie Page, Amelia Earhart, Neil Armstrong, and Jackie Robinson, as well as living celebrities such as Chuck Berry and Bill Elliott.
Media Contact:
Kucerak & Co
Brittany Clarke

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